Small firm investors know best: Sophisticated posters on Australia’s largest stock message board

We investigate Australia’s largest online stock message board, HotCopper, by focusing on the impact of sophisticated fundamentals-based posters on market efficiency. In analyzing over 2.5 million posts related to 2500 ASX-listed stocks from 2008 to 2016, we find that these posters significantly influence stock prices, particularly for small, thinly traded stocks with weak fundamentals. Their predictions yield an annualized abnormal return of 15.29%, with posting activity positively correlated to stock returns. Our findings highlight the critical role of informed posters in disseminating value-relevant information on HotCopper and, in general, their contribution to market efficiency. JEL Classification: G11, G14, G40

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Publication Details

Journal
Australian Journal of Management
Published
2026-07-18
DOI
https://doi.org/10.1177/03128962261454809
Primary Topic
Financial Markets and Investment Strategies
Type
article
Field-Weighted Citation Impact
0.00

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article

Small firm investors know best: Sophisticated posters on Australia’s largest stock message board

Yang Gao, Henry Leung, Quan Gan, Mingze Gao et al.
Australian Journal of Management
Financial Markets and Investment Strategies
article

Small firm investors know best: Sophisticated posters on Australia’s largest stock message board

Yang Gao, Henry Leung, Quan Gan, Mingze Gao, Alexander Watt
article en

Abstract

We investigate Australia’s largest online stock message board, HotCopper, by focusing on the impact of sophisticated fundamentals-based posters on market efficiency. In analyzing over 2.5 million posts related to 2500 ASX-listed stocks from 2008 to 2016, we find that these posters significantly influence stock prices, particularly for small, thinly traded stocks with weak fundamentals. Their predictions yield an annualized abnormal return of 15.29%, with posting activity positively correlated to stock returns. Our findings highlight the critical role of informed posters in disseminating value-relevant information on HotCopper and, in general, their contribution to market efficiency. JEL Classification: G11, G14, G40

Australian Journal of Management
University Frères Mentouri Constantine 1 (DZ), The University of Sydney (AU), Huazhong University of Science and Technology (CN), Macquarie University (AU)
National Natural Science Foundation of China
Industry, innovation and infrastructure
Openalex Percentile: Top 5%
Financial Markets and Investment Strategies
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