The Dual Commerce Model of the Metaverse: Concert Economy and Fashion Economy as Structural Complements
Two complete commerce models constitute the structural foundation of the dual-layer metaverse economy. Model A: the virtual concert (Hatsune Miku) combined with immediate in-space merchandise sales at peak emotional arousal. Model B: the live fashion show broadcast combined with an adjacent virtual brand flagship store enabling immediate purchase at peak desire. Both models share one structural principle: the elimination of the cooling interval between peak experience and purchase opportunity. V=N/D demonstrates that the metaverse's primary commercial advantage is not the virtual experience itself, but the preservation of N (emotional energy) at maximum intensity at the precise moment D (friction to purchase) reaches zero.
Authors
- Yoshimitsu Katayama (ORCID: https://orcid.org/0009-0006-2290-6593)
Institutions
- Bukhara State University (UZ)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2026-07-18
- DOI
- https://doi.org/10.5281/zenodo.20175707
- Primary Topic
- Virtual Reality Applications and Impacts
- Type
- article
- Field-Weighted Citation Impact
- 0.00