Platformed Care: Gender and Care Mobilities Across Ride-Hailing Platforms

This article examines how ride-hailing platforms mediate care mobility in everyday contexts, focusing on women-only and mixed-gender services in Chile. Drawing on 37 qualitative interviews with users and drivers, the study shows that caregiving responsibilities are an important yet underexamined reason women engage with these platforms, highlighting the gendered organization of care-related mobility. Participants use apps to coordinate children's routines, assist elderly relatives, and manage everyday travel with limited time, resources, and support. The findings show that these practices extend beyond transport. Women drivers often perform additional unremunerated forms of care, including waiting beyond scheduled times, offering emotional support, and assisting dependents. These interactions reveal how platform-mediated mobility operates across blurred boundaries between paid service and informal care, shaped by gendered expectations around responsibility and care. The article introduces the concept of platformed care to describe how mobile media and mobility platforms are used to coordinate and delegate caregiving-related mobility under conditions of distance and gendered vulnerability. Rather than resolve structural constraints, these platforms reorganize care mobility while reproducing existing inequalities.

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Publication Details

Journal
Mobile Media & Communication
Published
2026-07-18
DOI
https://doi.org/10.1177/20501579261466905
Primary Topic
Digital Economy and Work Transformation
Type
article
Field-Weighted Citation Impact
0.00

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article

Platformed Care: Gender and Care Mobilities Across Ride-Hailing Platforms

Mónica Humeres, Catalina Alarcon, Jacqueline Vega-Poblete
Mobile Media & Communication
Digital Economy and Work Transformation
article

Platformed Care: Gender and Care Mobilities Across Ride-Hailing Platforms

Mónica Humeres, Catalina Alarcon, Jacqueline Vega-Poblete
article en

Abstract

This article examines how ride-hailing platforms mediate care mobility in everyday contexts, focusing on women-only and mixed-gender services in Chile. Drawing on 37 qualitative interviews with users and drivers, the study shows that caregiving responsibilities are an important yet underexamined reason women engage with these platforms, highlighting the gendered organization of care-related mobility. Participants use apps to coordinate children's routines, assist elderly relatives, and manage everyday travel with limited time, resources, and support. The findings show that these practices extend beyond transport. Women drivers often perform additional unremunerated forms of care, including waiting beyond scheduled times, offering emotional support, and assisting dependents. These interactions reveal how platform-mediated mobility operates across blurred boundaries between paid service and informal care, shaped by gendered expectations around responsibility and care. The article introduces the concept of platformed care to describe how mobile media and mobility platforms are used to coordinate and delegate caregiving-related mobility under conditions of distance and gendered vulnerability. Rather than resolve structural constraints, these platforms reorganize care mobility while reproducing existing inequalities.

Mobile Media & Communication
Universidad de Santiago de Chile (CL), Pontificia Universidad Católica de Chile (CL), University of Art and Social Sciences (CL), University of Chile (CL)
Fondo Nacional de Desarrollo Científico y Tecnológico
Gender equality
Openalex Percentile: Top 4%
Digital Economy and Work Transformation
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