Students’ Green Entrepreneurial Behaviour: Addressing Environmental Challenges and Creating Opportunities

Abstract Rapid industrialization and urbanization have led to significant environmental challenges in China. These concerns have created an urgent need for sustainable development through green entrepreneurship among students. The purpose of this study is to determine the direct impact of the entrepreneurial behaviour of the students on green entrepreneurship to promote sustainability and business opportunities. This research also investigated the moderating role of sustainable development goals in students’ entrepreneurial behaviour and green entrepreneurship. The statistical analysis showed that green entrepreneurship is significantly and positively influenced by the entrepreneurial behaviour of students and green entrepreneurship further influences the environmental sustainability and creating business opportunities. The study also confirms that knowledge of sustainable development goals increases the student’s behaviour towards green entrepreneurship. The results of this research are critical for educational institutes to sensitize students’ behaviour towards sustainability and develop in them the potential for business that does not harm the environment. This study contributes significant insights into the correlation between students’ entrepreneurial behaviour, green entrepreneurship, and environmental sustainability. It offers implications for educational institutions to enhance sustainability awareness and foster the growth of eco-friendly businesses among students.