Show Gratitude During Slow Fundraising Periods

For many organizations, summer months tend to represent a slow-time for fundraising. Avoid engaging new prospects who are more likely to be away from their desk. Instead focus on showing gratitude to existing supporters who donated during Q1 or Q2 including first-time donors or individuals who gave during key campaigns. The month of August is a particularly good time to send handwritten notes or even colorful postcards from your own vacation to show donors that you are thinking about them.