Public awareness, perceptions, and likelihood of behaviour change to support adoption of microbial protein: A UK cross-sectional survey

The project is funded by the Start Healthy, Stay Healthy (STAR) Hub, a Diet and Health Open Innovation Research Club (OIRC) which is funded by the UK Research & Innovation (UKRI) Biotechnology and Biological Sciences Research Council (BBSRC).

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-07-17
DOI
https://doi.org/10.5281/zenodo.17989063
Primary Topic
Agriculture Sustainability and Environmental Impact
Type
preprint
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preprint

Public awareness, perceptions, and likelihood of behaviour change to support adoption of microbial protein: A UK cross-sectional survey

Matt Longshaw, Anthony Watson, Rebecca F. Townsend
Zenodo (CERN European Organization for Nuclear Research)
Agriculture Sustainability and Environmental Impact
preprint

Public awareness, perceptions, and likelihood of behaviour change to support adoption of microbial protein: A UK cross-sectional survey

Matt Longshaw, Anthony Watson, Rebecca F. Townsend
preprint en

Abstract

The project is funded by the Start Healthy, Stay Healthy (STAR) Hub, a Diet and Health Open Innovation Research Club (OIRC) which is funded by the UK Research & Innovation (UKRI) Biotechnology and Biological Sciences Research Council (BBSRC).

Zenodo (CERN European Organization for Nuclear Research)
Calysta (Norway) (NO), Newcastle University (GB)
Industry, innovation and infrastructure
Agriculture Sustainability and Environmental Impact
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