Jawa as a brand persona for Indonesian influencers
The influencer economy in Indonesia is often described in terms of reach, engagement, and conversion. Yet such metrics become meaningful only through the cultural work that renders influence persua...
Authors
- Dhoni Zustiyantoro (ORCID: https://orcid.org/0000-0002-7904-9231)
- Sudarmadi Purnomo (ORCID: https://orcid.org/0009-0004-2386-2452)
Institutions
- State University of Semarang (ID)
Publication Details
- Journal
- Media Asia
- Published
- 2026-07-16
- DOI
- https://doi.org/10.1080/01296612.2026.2701059
- Primary Topic
- Gender, Feminism, and Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00