Social media characteristics and Gen Zs adoption of wearable health devices: a moderated mediation approach
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Authors
- Rita Kumari
- S. Rani N.A.
Publication Details
- Journal
- International Journal of Business and Systems Research
- Published
- 2026-07-16
- DOI
- https://doi.org/10.1504/ijbsr.2027.10079998
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00