The industrial perspective on the value of immersive reality design technologies

ABSTRACT: While Immersive Reality (XR) design tools continue to emerge, the industry perspective on their value is unclear. This paper presents outputs of a workshop with 16 design experts testing a wide range of XR design tools. Value exceeding that of traditional tools was reported, driven by human-centric affordances like flexibility, interactivity, and response rate. Perceived detriments were linked to implementation challenges, such as fidelity and skill. Findings validate XR’s potential in design and direct future work towards overcoming key technical hurdles to unlock its value.