Media Representations of Cyberbullying and Their Relationship to Criminalisation: A Child-Centred Analysis from Hungary

Media representations play a key role in shaping how cyberbullying is understood, problematized, and regulated, particularly in relation to children and young people in the digital environment. While legal scholarship has extensively examined the criminalisation of cyberbullying, less attention has been paid to how these legal developments are reflected in media discourse. This study addresses this gap by analysing the relationship between criminal-law responses and media representations of cyberbullying in Hungary within a broader European context. The research combines a qualitative media discourse analysis of 82 articles from leading Hungarian online news portals (2024–2025) with a comparative legal analysis of criminalisation patterns across EU Member States and a descriptive examination of the Hungarian offence of “online aggression”. The findings identify three dominant media narratives—child protection and social problem framing, criminal justice framing, and regulatory discourse—of which the first is the most prevalent. The results also reveal a limited alignment between legal regulation and media representation, as criminal-law approaches to cyberbullying appear only marginally in media narratives, which instead emphasise prevention, awareness, and institutional responses. These findings suggest that media discourse not only reflects but also shapes societal understandings of cyberbullying, highlighting the importance of considering media narratives in the development and evaluation of legal and policy responses.