Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone?
Access to human coaches leads to more weight loss than with access to an AI coach alone, with consumers setting higher weight loss goals, tracking their weight and food intake more frequently.
Authors
- Sridhar Narayanan (ORCID: https://orcid.org/0000-0001-8210-373X)
- Puneet Manchanda (ORCID: https://orcid.org/0000-0002-2013-612X)
- Anuj Kapoor (ORCID: https://orcid.org/0000-0002-3139-5098)
Institutions
- Ross School (US)
- University of Missouri (US)
- Stanford University (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-07-02
- DOI
- https://doi.org/10.1287/mksc.2023.0029
- Primary Topic
- Artificial Intelligence in Healthcare and Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00