Driving product innovation for greenhouse gas reduction: insights from European manufacturing

ABSTRACT: This paper aims to explore and categorize the product innovation initiatives that European manufacturing companies with science-based greenhouse gas (GHG) reduction targets are adopting to advance toward their decarbonization goals. An inductive analysis was conducted on climate change management reports from 326 European manufacturing companies. Two main categories of strategies emerged from the analysis: the development of new low-carbon products and the improvement of existing products. Within these categories, the study highlights specific initiatives adopted by companies.