Factors Influencing Customers Self-Service or Walk-in Ordering System

Abstract This study assessed the factors in the customer’s self-service or walk-in ordering system in selected fast-food chain in Ormoc City. Using a descriptive survey design, data was collected and tabulated. The demographics and ordering habits of fast-food patrons who prefer walk-in or self-service interactions are profiled in this study. According to survey data, most respondents are unmarried women between the ages of 20 and 29 who are enrolled in college, make less than Php 10,000 a month, and frequently depend on parental allowances. The total mean score (M = 3.30) indicates a strong preference for in-person or self-service ordering over digital options. This group mainly visits stores during leisure or school vacations. The quick processing of takeout orders and the highly accommodating staff (M = 3.50) are important factors affecting this habit. Even though the mean scores for other service indicators were lower, overall consumer ordering behavior is still positively impacted. In conclusion, the results indicate that attracting youthful, cost-conscious student demographics to physical shop locations continues to depend heavily on frontline staff hospitality and operational speed. Keywords: Fast food chain, Fast food chainself-service ordering system, customer ordering behavior, operational speed