A STUDY ON EMPLOYEE RETENTION AMONG WORKERS IN I MARQUE SOLUTIONSAT CHENNAI

Employee retention has emerged as one of the most critical challenges facing contemporary organizations, particularly in highly dynamic sectors like business process outsourcing and IT-enabled services. This research aims to analyze the various factors determining employee retention strategies within I Marque Solutions, Chennai. A sample size of 120 respondents was gathered using a descriptive research design coupled with non-probability convenience sampling. A structured questionnaire served as the primary instrumentfordataacquisition.Statisticalmethodologies,includingSimplePercentageAnalysis,Chi-Square Test, and Pearson Correlation Analysis, were meticulously applied to interpret the empirical dataset. The statistical findings revealed that while basic compensation packages create a primary baseline, career development opportunities, organizational culture, and professional relationship dynamics play an overwhelming role in fostering long-term organizational commitment. The study highlights that targeted interactive interventions and transparent appraisal frameworks effectively lower turnover intent. Stringent retention strategic models are recommended to nurture a resilient workforce and sustain competitive advantages.