Human-AI co-creation: why, what, and how?

ABSTRACT: The rapid diffusion of generative AI is pushing creative work toward human–AI co-creation (HAIC). This paper designs a conceptual HAIC model that specifies several indispensable elements of effective co-creation: Human, AI, Artifact, Instruction, and Interaction. We demonstrated through a case study of a large-scale management information system development project how the HAIC model helps organizations implement HAIC. The proposed framework offers both an analytical lens for researchers and prescriptive guidance for practitioners seeking to engineer reliable human–AI collaboration.