Bridging academia and industry: the role of consultants in implementing sustainable product development tools

ABSTRACT: Academic tools for sustainable product development often fail to achieve widespread use in industry. Based on a case study of a consultancy firm, this study explores factors that enable consultants to adopt and adapt such tools and act as intermediaries that translate and integrate academic findings into practice. Interviews and a survey revealed that a solid conceptual foundation, clear client value, result visualization, adaptability, and integration with existing workflows are most important, and the study proposes nine lessons learned to guide future tool development and collaboration.