Organisational Performance and Strategic Utilisation of Social Commerce: A Systematic Literature Review

Social commerce has become a significant strategy for organisations intending to strengthen their competitive advantage in the digital economy. Despite this, prior research primarily addressed the consumer perspective, resulting in limited insight into organisational perceptions and utilisation of social commerce. This study seeks to identify research trends and examine factors influencing social commerce adoption from an organisational standpoint. A systematic literature review (SLR) was conducted in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, analysing 3793 articles sourced from Scopus, Web of Science, and ScienceDirect, published between 2017 and 2025. The findings indicate a consistent increase in social commerce research over the past decade, with a minor decline in the most recent year. The majority of studies employ quantitative methodologies and utilise theoretical frameworks such as the Technology–Organisation–Environment (TOE) framework, Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and UTAUT2. Key determinants of social commerce utilisation identified include relative advantage, compatibility, complexity, top management support, organisational readiness, organisational structure, customer pressure, bandwagon effect, and competitive pressure. These results show the technology, organisation and environment elements shaping organisational utilisation on social commerce and provide guidance for policymakers as well as organisations in formulating effective implementation strategies.