Measuring the Impact of Facebook and Instagram Reels Among Young Adults: A Study of Usage Patterns, Creativity, Productivity and Mental Well-being of Youth in Bihar

This preprint investigates the impact of Facebook and Instagram Reels on young adults in Bihar, India. The study examines usage patterns and their influence on creativity, productivity, and mental well-being using a quantitative research design based on survey responses from 60 participants. The findings provide insights into both the positive and negative dimensions of short-form video consumption and contribute to the fields of digital media, journalism, mass communication, and development communication.