'Retail Renaissance' or company rhetoric: the failed partnership of a South African corporation and local suppliers in Zambia

When South Africa had its democratic transition in 1994, one unanticipated consequence of this new moment in the region was the renewed expansion of South African multinationals into other African countries. One such company was the South African retail chain, Shoprite. Their 'Cape to Cairo' expansion opened up new kinds of regional contradictions, evoking new expectations for the economic benefits South African companies could generate for the region, as well as new sites of conflict and cooperation. This article provides an account of how a community of farmers in the Eastern Province of Zambia threatened to resist the South African retail expansion. Averting trouble, the company and these villagers entered into a participatory arrangement to supply vegetables to the company. This small economic victory for the farmers attests to the political vulnerability of South African companies engaged in a post-Apartheid regional expansion. This article examines regional aspects of the responses by local communities to global economic restructuring. The case study of Chipata in Zambia demonstrates how Africa's largest retailer, Shoprite, had a benchmark practice in the form of a local supplier arrangement forced upon it by the direct action of a local community.

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Publication Details

Journal
Human Science Research Council SA
Published
2026-07-01
DOI
https://doi.org/10.14749/32855078
Primary Topic
Local Economic Development and Planning
Type
article
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article

'Retail Renaissance' or company rhetoric: the failed partnership of a South African corporation and local suppliers in Zambia

Human Sciences Research Council
Human Science Research Council SA
Local Economic Development and Planning
article

'Retail Renaissance' or company rhetoric: the failed partnership of a South African corporation and local suppliers in Zambia

Human Sciences Research Council
article en

Abstract

When South Africa had its democratic transition in 1994, one unanticipated consequence of this new moment in the region was the renewed expansion of South African multinationals into other African countries. One such company was the South African retail chain, Shoprite. Their 'Cape to Cairo' expansion opened up new kinds of regional contradictions, evoking new expectations for the economic benefits South African companies could generate for the region, as well as new sites of conflict and cooperation. This article provides an account of how a community of farmers in the Eastern Province of Zambia threatened to resist the South African retail expansion. Averting trouble, the company and these villagers entered into a participatory arrangement to supply vegetables to the company. This small economic victory for the farmers attests to the political vulnerability of South African companies engaged in a post-Apartheid regional expansion. This article examines regional aspects of the responses by local communities to global economic restructuring. The case study of Chipata in Zambia demonstrates how Africa's largest retailer, Shoprite, had a benchmark practice in the form of a local supplier arrangement forced upon it by the direct action of a local community.

Human Science Research Council SA
Partnerships for the goals
Openalex Percentile: Top 3%
Local Economic Development and Planning
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'Retail Renaissance' or company rhetoric: the failed partnership of a South African corporation and local suppliers in Zambia — Human Sciences Research Council · Human Science Research Council SA (2026) | TGRS Research Map | TGRS