When Stories Are Not Enough: Narrative Trust as a Theoretical Perspective for Science Communication

Storytelling is often presented as a solution to problems of trust in science communication. Yet stories can attract attention without making science credible, meaningful, or legitimate. This commentary proposes narrative trust as a theoretical perspective for explaining when stories support public trust. Narrative trust emerges when four conditions align: intelligibility, credibility, cultural resonance, and legitimacy of mediation. The framework shifts attention from whether stories “work” to the communicative conditions under which science becomes understandable, believable, socially meaningful, and publicly actionable.

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Publication Details

Journal
Science Communication
Published
2026-07-01
DOI
https://doi.org/10.1177/10755470261461572
Primary Topic
Climate Change Communication and Perception
Type
article
Field-Weighted Citation Impact
0.00
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article

When Stories Are Not Enough: Narrative Trust as a Theoretical Perspective for Science Communication

Inti Josue Cachipuendo-Contero
Science Communication
Climate Change Communication and Perception
article

When Stories Are Not Enough: Narrative Trust as a Theoretical Perspective for Science Communication

Inti Josue Cachipuendo-Contero
article en

Abstract

Storytelling is often presented as a solution to problems of trust in science communication. Yet stories can attract attention without making science credible, meaningful, or legitimate. This commentary proposes narrative trust as a theoretical perspective for explaining when stories support public trust. Narrative trust emerges when four conditions align: intelligibility, credibility, cultural resonance, and legitimacy of mediation. The framework shifts attention from whether stories “work” to the communicative conditions under which science becomes understandable, believable, socially meaningful, and publicly actionable.

Science Communication
Universitat Autònoma de Barcelona (ES), Universidad de Las Américas (EC)
Quality Education
Openalex Percentile: Top 4%
Climate Change Communication and Perception
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