Green Human Resource Management and Pro-Environmental Behavior in Cameroon’s Agricultural Sector: A Moderated Mediation Model

The agricultural industry is under increasing pressure to become sustainable in the face of the escalating environmental concerns of today’s world. This study on the agricultural sector of Cameroon examined the interplay of green human resource management (GHRM), pro-environmental behavior (PEB), green psychological empowerment (GPE) and interpersonal cynicism (IC). Questionnaires were distributed through Google Forms to 500 staff members, of which 411 were returned. To analyze the data, we used the PLS SEM technique (algorithm, bootstrapping, and blindfolding). GHRM was found to foster PEB and GPE by enhancing their environmental awareness and capabilities. The link between green HRM and PEB showed partial mediation by green psychological empowerment, which is an indicator of purpose, competence, and autonomy in environmental sustainability. Moreover, it was hypothesized that interpersonal cynicism would moderate the relationship between GHRM and GPE. The moderating effect, however, was negative and not statistically significant. This implies that the strength of the relationship is not significantly affected by interpersonal cynicism. This shows that GHRM still has a positive influence on the green psychological empowerment of employees regardless of the degree of interpersonal cynicism. Therefore, this study offers actionable insight for developing GHRM strategies that enhance empowerment while reducing interpersonal cynicism in the workplace, thereby boosting the practice of sustainability in the agricultural domain.