ARTIFICIAL INTELLIGENCE AS A TOOL FOR FACT-CHECKING IN PR COMMUNICATIONS: NEW OPPORTUNITIES AND THREATS

This thesis explores the role of artificial intelligence in fact-checking within public relations communications. The study systematically analyses AI-based verification technologies, examines their practical advantages in countering misinformation, and identifies the principal risks inherent in their application to professional PR practice. The author concludes that AI-powered fact-checking simultaneously opens transformative opportunities and introduces new challenges that communications specialists must consciously address.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-06-29
DOI
https://doi.org/10.5281/zenodo.21045968
Primary Topic
Public Relations and Crisis Communication
Type
article
Field-Weighted Citation Impact
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article

ARTIFICIAL INTELLIGENCE AS A TOOL FOR FACT-CHECKING IN PR COMMUNICATIONS: NEW OPPORTUNITIES AND THREATS

SUG'DIYONA ISOMOVA
Zenodo (CERN European Organization for Nuclear Research)
Public Relations and Crisis Communication
article

ARTIFICIAL INTELLIGENCE AS A TOOL FOR FACT-CHECKING IN PR COMMUNICATIONS: NEW OPPORTUNITIES AND THREATS

SUG'DIYONA ISOMOVA
article en

Abstract

This thesis explores the role of artificial intelligence in fact-checking within public relations communications. The study systematically analyses AI-based verification technologies, examines their practical advantages in countering misinformation, and identifies the principal risks inherent in their application to professional PR practice. The author concludes that AI-powered fact-checking simultaneously opens transformative opportunities and introduces new challenges that communications specialists must consciously address.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 4%
Public Relations and Crisis Communication
DOIOpen Access PDFOpenAlex
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ARTIFICIAL INTELLIGENCE AS A TOOL FOR FACT-CHECKING IN PR COMMUNICATIONS: NEW OPPORTUNITIES AND THREATS — SUG'DIYONA ISOMOVA · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS