A study on The Impact of Rebranding on Customer Loyalty

Rebranding is one of key Marketing strategy that improve the company image from their competitor brand. This Research paper examine the impact of Rebranding on customer loyalty looking into both positive and negative results from Rebranding. This study investigates thorough knowledge of how rebranding attempt affect consumer perceptions and loyalty through a review of the body of current literature and case studies.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-06-29
DOI
https://doi.org/10.5281/zenodo.21023326
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

A study on The Impact of Rebranding on Customer Loyalty

Dr. Kajal Rameshbhai Solanki
Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior in Brand Consumption and Identification
article

A study on The Impact of Rebranding on Customer Loyalty

Dr. Kajal Rameshbhai Solanki
article en

Abstract

Rebranding is one of key Marketing strategy that improve the company image from their competitor brand. This Research paper examine the impact of Rebranding on customer loyalty looking into both positive and negative results from Rebranding. This study investigates thorough knowledge of how rebranding attempt affect consumer perceptions and loyalty through a review of the body of current literature and case studies.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 5%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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A study on The Impact of Rebranding on Customer Loyalty — Dr. Kajal Rameshbhai Solanki · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS