Environmental Governance and Artificial Intelligence in Recreational Tourism Areas: Transformation in Waste Management

This study examines the transformation of environmental governance processes in recreational tourism in Turkey and Lithuania through artificial intelligence (AI)-supported waste management applications. The research focuses on the contributions of AI-based applications to sustainable destination management, environmental sustainability, and data-driven governance processes. A case study design was used within the framework of qualitative research methods. The dataset was obtained through semi-structured interviews with a total of 40 experts from Turkey and Lithuania. The data were analyzed using content analysis with the NVivo 14 program. The research findings reveal significant differences between the two countries in terms of digital infrastructure, institutional coordination, governance structures, and AI integration capacity. In Turkey, AI-supported waste management applications are still in their development phase; processes are largely shaped by managerial initiative, project-based approaches, financial constraints, and lack of institutional coordination. In contrast, Lithuania exhibits a more systematic and institutionalized digital governance structure thanks to EU-supported environmental and digitalization policies. However, data security, system sustainability, and high technology costs in small-scale recreation areas stand out as significant problem areas for Lithuania. This study addresses an underexplored intersection between artificial intelligence applications and environmental governance within recreational tourism contexts, contributing to the emerging literature on digital transformation in sustainable destination management. The findings reveal that AI-supported environmental management systems have significant potential to strengthen sustainable tourism management, increase operational efficiency, and support data-driven sustainable destination strategies. These findings offer practical implications for destination managers and policy makers by highlighting how AI-enabled environmental governance systems can enhance sustainability-oriented decision-making and improve operational efficiency in recreational tourism areas.