Is Flattery in AI Fact-Checking Helpful or Harmful? Effects on Tool Favorability and Epistemic Verification

As tone selection has become an option in AI chatbots, understanding its effects on persuasion and information processing is important. Focusing on flattering tones in AI fact-checking, we investigated how this style impacts tool perceptions and information engagement. Unlike sycophancy, which distorts truth, a flattering tone enhances users’ self-esteem through praise and compliments. Participants completed a brief trivia quiz and were then asked to verify their answers using a pre-programmed AI factchecking tool. We found that fact-checks delivered in a flattering tone were preferred for future use yet were associated with reduced message recall and reference checking. These effects did not depend on whether their initial answers were correct.

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Publication Details

Journal
Journal of Broadcasting & Electronic Media
Published
2026-06-28
DOI
https://doi.org/10.1080/08838151.2026.2694043
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
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article

Is Flattery in AI Fact-Checking Helpful or Harmful? Effects on Tool Favorability and Epistemic Verification

Gwiwon Nam, Jieun Shin, Won-Ki Moon, Jungwoo Nam
Journal of Broadcasting & Electronic Media
AI in Service Interactions
article

Is Flattery in AI Fact-Checking Helpful or Harmful? Effects on Tool Favorability and Epistemic Verification

Gwiwon Nam, Jieun Shin, Won-Ki Moon, Jungwoo Nam
article en

Abstract

As tone selection has become an option in AI chatbots, understanding its effects on persuasion and information processing is important. Focusing on flattering tones in AI fact-checking, we investigated how this style impacts tool perceptions and information engagement. Unlike sycophancy, which distorts truth, a flattering tone enhances users’ self-esteem through praise and compliments. Participants completed a brief trivia quiz and were then asked to verify their answers using a pre-programmed AI factchecking tool. We found that fact-checks delivered in a flattering tone were preferred for future use yet were associated with reduced message recall and reference checking. These effects did not depend on whether their initial answers were correct.

Journal of Broadcasting & Electronic Media
Yonsei University (KR), University of Florida (US)
Openalex Percentile: Top 6%
AI in Service Interactions
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