Analysis of Dynamic Capabilities in Businesses of Turbulent Market Conditions: A Longitudinal Analysis

The purpose of the study is to understand the commercial adaptation models of businesses within the framework of changing market conditions and to comprehend their basic actions regarding management processes over time. The methodology of this research is to analyze the dynamic capabilities of businesses. Data was obtained from different small and medium-sized businesses in 2010 and 2022. Cross-sectional data were analyzed longitudinally to determine growth and development trends. In this context, the information form includes basic descriptive data about businesses, human resource needs, strategic goals of businesses (14 items), determination of strategic areas for businesses (7 items), strategic management model (18 items), determination of competitiveness of businesses (13 items). Data regarding basic data and evaluations in their fields were collected. These data were analyzed and classified with appropriate qualitative and quantitative models. Study findings indicate that the businesses included in the sample during the research process have been monitored since 2010 and the cross-sectional data obtained from different studies have been analyzed longitudinally. In this process, the data were integrated qualitatively and quantitatively and analyzed within the framework of the model in the study, (Day and Schoemaker 2018), and the research data was classified to evaluate the basic approaches of businesses in understanding opportunities, perception and evaluation, capturing and mobilizing opportunities and transformation processes between 2010 and 2022. The data obtained according to the research model were discussed under three dimensions within the framework of this model, and the analyses and evaluations were evaluated especially according to the variance in the data of 2010 and 2022.When generalizing research results, a discussion may arise regarding both the data collection tool and the only limited data collected. Therefore, future research may choose to use more data collection methods and expand the data collection sources to cover larger targets. Practical implications of dynamic capabilities are different from the operational characteristics of businesses that are related to their daily activities. Dynamic capabilities refer to the activities of strategically creating, expanding or changing the resource structure. Such strategic alignment models enable businesses to conduct business in a competitive and sustainable manner. Therefore, it is very important for businesses to develop sufficient leadership capacities to develop these capabilities in terms of corporate agility and adaptation. Originality of this study collects comprehensive information about businesses in two different periods. The data obtained in this process was analyzed longitudinally. The longitudinal evaluation of the actions and capabilities of businesses based on the same variables and research structure and longitude date make the research different from other research.