Monocentric Relationship Management (MRM) and mCorebrain: Defining the Governance-First AI Paradigm Beyond CRM (Version 4.1)
Monocentric Relationship Management (MRM) is an AI-native relationship governance paradigm in which a single accountable AI controller governs the entire relationship lifecycle beyond traditional CRM systems. Unlike modular enterprise architectures that distribute intelligence and accountability across disconnected tools, MRM reframes relationship management as a single, closed-loop control problem. This concept note introduces Version 4.1 of MRM and mCorebrain, its autonomous cognitive nucleus. Version 4.1 advances the paradigm from conceptual definition toward operational and technical instantiation by formalizing a governance-first Prompt-to-System model that transforms business intent—expressed through text or voice—into governed, auditable enterprise operating structures. Central to this version is the MRM System Contract, a stable and inspectable artifact that bridges intent and execution and serves as the primary unit of governance, approval, accountability, simulation, and rollback. Version 4.1 further strengthens the technical scope of MRM by positioning it beyond individual CRM modules or workflows, covering the generation of data models, process logic, lifecycle structures, permissions, governance constraints, interface representations, integration definitions, audit trails, and controlled activation mechanisms across CRM, ERP, CX, service, sales, onboarding, compliance, and enterprise workflow domains. Together, these contributions establish MRM as a governed control system instantiated from business intent, enabling scalable AI-assisted enterprise system generation with explicit governance, human oversight, auditability, and accountability beyond conventional CRM configuration paradigms.
Authors
- Aydin Habibi Javanbakht (ORCID: https://orcid.org/0009-0005-1371-8120)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2026-06-28
- DOI
- https://doi.org/10.5281/zenodo.20999654
- Primary Topic
- Business Process Modeling and Analysis
- Type
- preprint