CUSTOMER'S LEVEL OF SATISFACTION IN ISLA DE SANDINGAN BEACH RESORT IN LOON, BOHOL

The main objective of this study was to determine the customer's level of satisfaction in Isla de Sanding and Beach Resort in Loon, Bohol. Particularly, in terms of hospitality, attraction and accessibility cost of stay, and environmental factors of the resort. It also aimed to determine the frequency of visits of the tourists and whether there is a significant relationship with the customer's level of satisfaction and their frequency of visits. The respondents were sixty (60) randomly selected tourists of Isla de Sanding and Beach Resort. The statistical tools employed in the study were weighted mean, frequency, and Chi-square. The findings revealed that the majority of the respondents are within the 20-29 age brackets. As to sex, the female respondents dominated the male respondents with 52%. In terms of nationality, bearing the largest frequency were local tourists with 100%, while the foreign tourists yielded the lowest frequency with 0%. Lastly, with regards to the frequency of visit, the majority of the respondents was frequently the first timers with 57%. Among the levels of satisfaction in four factors, the Environment got the highest weighted mean of 3.0, interpreted as moderately satisfied. Thus, the overall result of the findings of the study revealed that there was a significant relationship between customers' level of satisfaction and their frequency of visits. Lastly, based on the result, the researchers came up with the recommendation that future researchers may conduct related studies, which would show improvement and add more variables in determining the customer's level of satisfaction in all forms of tourist destinations.