Chief executive officer (CEO) systematic beliefs as a continual improvement background supplement for prospering an organization: a non-stop pdca loop

Purpose- Nowadays, organizations play a vital and indispensable role around the world in any society. Generally speaking, they are particularly to make products or services for their customers. It is obvious that each organization consists of two main aspects including human resources and physical infrastructure. Human resources would be defined as the soul of each organization for which they are making decisions and more importantly running the strategy. Human resources must be inherently directed and managed to the right course of actions. Additionally, the known and unknown interactions between the human resource’s behavior and the manager’s beliefs will influence decisions and determine the reflection and satisfaction of human resource motivation. Consequently, top leaders of an organization must be inevitably assured that everything is adequately positioned structurally and behaviorally in a typical organization. In this research, besides the overview of the previous studies, it is intended to offer a novel empirical model for making better sense of the chief executive officer rolefor prospering his/her under controlled organization. Methodology- The research on which this article is based derives from prior related papers. So, extensive literature research has been done in order to increase our understanding of leadership and systematic belief as well as the relationship between these two concepts. Findings- The main contribution of this article is to present a dynamic empirical model based on the beliefs of chief executive officer to hatch endlessly different minded attempts for continual improvement. Particularly those skills that persuade the organization as a whole are proposed to manage by chief executive officer for real continual improvement. Conclusion- Shapeless complexity and system thinking are the two main combined aspects that let us manipulate CEO's beliefs toward the directed goals by an endless improvement paradigm. Contrary to the iceberg model CEOB paradigm attempts to make a mental bridge to show CEO's beliefs which can be seen anytime and anywhere. Keywords: Chief executive officer, leadership, system thinking, complexity, beliefs.