Gen Z requires new approaches to get them engaged in volunteerism, experts say

With Gen Zers comprising a growing slice of the American workforce, it's become increasingly important for nonprofits to understand this cohort's motivations and approaches to community service. Experts argue that knowing what they are looking for in volunteer service opportunities will not only increase volunteerism participation rates but also likely increase their financial contributions to the nonprofits they volunteer with, considering the strong link between volunteerism and cash support.