Subtyping binge-watchers based on viewing patterns and motives: A latent class analysis

PURPOSE: The advent of streaming platforms and multiplicity of watching devices has transformed audiovisual consumption, popularizing the practice of binge-watching. Problematic binge-watching can be associated to negative consequences. Previous studies have highlighted heterogeneity among individuals who engage in binge-watching, with some exhibiting psychological vulnerabilities and others exhibiting different watching motivations. This study aimed to (i) identify different typologies of TV series watchers based on their viewing behaviors and related motives and (ii) explore the psychopathological features specifically associated with each profile. METHOD: Data were collected via an international online survey. This study is based on answers of 1421 French students, assessing TV series watching related motives, engagement in binge-watching and characteristics of problematic binge-watching, and psychological variables. A latent class analysis was used to classify participants into clusters based on their viewing patterns and motivations. Clusters were then compared using sociodemographic and psychological measures. RESULTS: Three distinct clusters were identified: Single-device TV series watchers (probability of belonging: 59%), who engage in moderate viewing with minimal psychopathological impact; Multiple-device TV series watchers (26%), who are younger participants using diverse devices, with moderate emotional-oriented motivations and limited negative outcomes; and Escapist binge-watchers (15%), characterized by high emotional enhancement and escapism motivations, and marked psychological distress. The latter group also reported greater loss of control and dependency. CONCLUSIONS: This study underscores the importance of differentiating viewing patterns to identify at-risk individuals. A subset demonstrates clinically relevant issues linked to psychological vulnerabilities and maladaptive coping strategies. Escapism motivations may serve as preliminary markers of problematic binge-watching.