How Climate Action Perception Shapes the Future of Sustainable Luxury Consumption: Examining the Roles of Digital Environmental Concern and Green Supply Chains for SDG 13

ABSTRACT Climate change anxiety is increasingly shaping consumer behavior, yet its role in luxury consumption remains underexplored. This study investigates how climate action perception (climate change anxiety) affects sustainable luxury consumer experiences, focusing on the moderating role of digital environmental concern and the mediating role of consumer‐centric green supply chain management (GSCM). Survey data from 865 respondents were analyzed within the framework of the Theory of Planned Behavior, Stakeholder Theory, and Ecological Modernization Theory. Results show that climate change anxiety significantly influences sustainable luxury experiences. GSCM mediates this relationship, transforming eco‐anxiety into increased consumer trust and satisfaction. Digital environmental concern negatively moderates the relationship between climate change anxiety and GSCM, indicating that higher digital concern weakens the effect of anxiety on demand for supply chain transparency. For luxury managers, this means designing transparent, ethical supply chains while also directly engaging emotionally with climate‐anxious consumers, especially those with high digital environmental concern.