LEGAL, ETHICAL AND CRISIS STRATEGIES OF PUBLIC RELATIONS IN THE CONTEXT OF DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

This article analyzes the specific features of Public Relations (PR) activities in the context of digital technologies and artificial intelligence, as well as its legal and ethical challenges and modern strategies used in crisis situations. It also examines the advantages and disadvantages of using artificial intelligence in PR, issues of building trustworthy communication with audiences, and effective crisis communication approaches based on scientific analysis.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-06-26
DOI
https://doi.org/10.5281/zenodo.20923141
Primary Topic
Public Relations and Crisis Communication
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

LEGAL, ETHICAL AND CRISIS STRATEGIES OF PUBLIC RELATIONS IN THE CONTEXT OF DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

Aygul Nurlımuratova, MUSLIMA JIENBAEVA
Zenodo (CERN European Organization for Nuclear Research)
Public Relations and Crisis Communication
article

LEGAL, ETHICAL AND CRISIS STRATEGIES OF PUBLIC RELATIONS IN THE CONTEXT OF DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

Aygul Nurlımuratova, MUSLIMA JIENBAEVA
article en

Abstract

This article analyzes the specific features of Public Relations (PR) activities in the context of digital technologies and artificial intelligence, as well as its legal and ethical challenges and modern strategies used in crisis situations. It also examines the advantages and disadvantages of using artificial intelligence in PR, issues of building trustworthy communication with audiences, and effective crisis communication approaches based on scientific analysis.

Zenodo (CERN European Organization for Nuclear Research)
Peace, Justice and strong institutions
Openalex Percentile: Top 4%
Public Relations and Crisis Communication
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

LEGAL, ETHICAL AND CRISIS STRATEGIES OF PUBLIC RELATIONS IN THE CONTEXT OF DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE — Aygul Nurlımuratova, MUSLIMA JIENBAEVA · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS