The mediating role of anticipated satisfaction in the relationship between functional value and purchase intention<sup></sup>

This study examines the psychological mechanisms underlying purchase intention for cleaning robots, which are rapidly gaining importance in the smart home technology market. The main objective of the study is to empirically test the central mediating role of anticipated satisfaction in the effect of perceived functional value on purchase intention. Data for this study, focusing on cleaning robots, were collected from 276 female participants through face-to-face surveys. Jamovi and SPSS were used for the analysis. The study supports the value-satisfaction relationship in marketing theory by showing that perceived functional value influences purchase intention not only directly but also indirectly through anticipated satisfaction. Furthermore, these findings will guide smart device manufacturers in developing marketing strategies that align with potential users' expectations and in optimising their product design processes.