Cancer Education in the Age of TikTok and Social Media: Opportunity or Misinformation?

Abstract Social media has become a central space where people encounter, interpret, and share cancer-related information. Platforms such as TikTok offer significant opportunities for cancer education by delivering short, accessible, and emotionally engaging messages to wide audiences. However, the same features that enhance their reach also increase the risk of misinformation. Cancer-related content often blends personal experiences, commercial interests, emotional storytelling, and unverified health claims, making it difficult for the public to critically evaluate what they see. This challenge is especially pronounced when patients, caregivers, and families seek information during moments of fear, uncertainty, or complex treatment decision-making. This commentary argues that cancer education must adapt to the social media era rather than dismiss these platforms altogether. Health professionals and educators should recognize TikTok and similar platforms not only as sources of potential risk but also as important venues for public engagement, digital health literacy, and trust-building. Effective cancer education in this evolving landscape requires a balance of accuracy, empathy, accessibility, and active participation.

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Publication Details

Journal
Journal of Cancer Education
Published
2026-06-18
DOI
https://doi.org/10.1007/s13187-026-02927-9
Primary Topic
Social Media in Health Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Cancer Education in the Age of TikTok and Social Media: Opportunity or Misinformation?

Wanich Suksatan
Journal of Cancer Education
Social Media in Health Education
article

Cancer Education in the Age of TikTok and Social Media: Opportunity or Misinformation?

Wanich Suksatan
article en

Abstract

Abstract Social media has become a central space where people encounter, interpret, and share cancer-related information. Platforms such as TikTok offer significant opportunities for cancer education by delivering short, accessible, and emotionally engaging messages to wide audiences. However, the same features that enhance their reach also increase the risk of misinformation. Cancer-related content often blends personal experiences, commercial interests, emotional storytelling, and unverified health claims, making it difficult for the public to critically evaluate what they see. This challenge is especially pronounced when patients, caregivers, and families seek information during moments of fear, uncertainty, or complex treatment decision-making. This commentary argues that cancer education must adapt to the social media era rather than dismiss these platforms altogether. Health professionals and educators should recognize TikTok and similar platforms not only as sources of potential risk but also as important venues for public engagement, digital health literacy, and trust-building. Effective cancer education in this evolving landscape requires a balance of accuracy, empathy, accessibility, and active participation.

Journal of Cancer Education
Saint Louis University (US)
Quality Education
Openalex Percentile: Top 4%
Social Media in Health Education
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