Place Marketing and Branding, Symbols and Representations

How are places represented in marketing and branding activities? What is the role of different symbolic forms of places, such as toponyms, flags, maps, and icons? How do logos, experiences, and the...

Authors

Athina Nella (ORCID: https://orcid.org/0000-0003-0959-4442)

Institutions

Hellenic Open University (GR)

Publication Details

Journal: Services Marketing Quarterly
Published: 2026-06-18
DOI: https://doi.org/10.1080/15332969.2026.2686192
Primary Topic: Diverse Aspects of Tourism Research
Type: article
Field-Weighted Citation Impact: 0.00

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article

Place Marketing and Branding, Symbols and Representations

Athina Nella

Jun 18, 2026

Services Marketing Quarterly

Diverse Aspects of Tourism Research

article

Place Marketing and Branding, Symbols and Representations

Athina Nella

June 18, 2026article en

Abstract

Services Marketing Quarterly

Hellenic Open University (GR)

Openalex Percentile: Top 3%

Diverse Aspects of Tourism Research

DOI Source OpenAlex

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Place Marketing and Branding, Symbols and Representations — Athina Nella · Services Marketing Quarterly (2026) | TGRS Research Map | TGRS