Implementation research to develop and optimize delivery models for evidence-based anemia control interventions in India: Protocol for the precision-driven response for anemia control and sustainable health (PRAKASH) study

Background Government of India launched Anemia Mukt Bharat (AMB) program in 2018. Despite its implementation, the prevalence of anemia remains high. To address the gaps in coverage, adherence and effective implementation, the Indian Council of Medical Research (ICMR) initiated the Pr ecision driven R esponse for A nemia C ontrol a nd S ustainable H ealth (PRAKASH) study. It is an implementation research study aimed at co-developing and optimizing a district-level model of evidence-based anemia control interventions. The intended goal is to reduce anemia prevalence to 20% or lower through scalable, context-specific, and sustainable strategies. Methods This multi-site study targets six key population groups: children (aged 6–59 months and 5–9 years), adolescents boys and girls (10–19 years), women of reproductive age (20–49 years) and pregnant women. Interventions are anchored in six pillar i. Test–Treat-Track until resolution, ii. prophylactic iron and folic acid supplementation, ensuring high complianceiii. anemia-relevant health interventions, iv. fortified rice distribution, v. dietary diversification and promotion of iron-rich foods, and vi. behavior change communication through Jan Andolan. Anemia prevalence will be estimated through a series of community-based cross-sectional surveys. Mixed methods approach will be employed to assess barriers and enablers at the individual, household, facility, and community levels. The study will utilize implementation science frameworks, including Consolidated Framework for Implementation Research (CFIR) and Expert Recommendations for Implementing Change (ERIC), to guide iterative implementation, real-time model refinement, and monitoring of performance. Information on outcome indicators will be collected to evaluate anemia prevalence, fidelity, feasibility, and service delivery improvements. Conclusion The study will try to readdress the implementation challenges across diverse regions and aims to develop a comprehensive and replicable model for the AMB 2.0 program. The study is likely to contribute to the global evidence base on implementation science for anemia reduction in low- and middle-income countries.

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PLoS ONE
Published
2026-06-18
DOI
https://doi.org/10.1371/journal.pone.0351414
Primary Topic
Iron Metabolism and Disorders
Type
article
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article

Implementation research to develop and optimize delivery models for evidence-based anemia control interventions in India: Protocol for the precision-driven response for anemia control and sustainable health (PRAKASH) study

Prashanth Thankachan, Santosh Kumar Banjara, Pankaj Prasad, Zaozianlungliu Gonmei et al.
PLoS ONE
Iron Metabolism and Disorders
article

Implementation research to develop and optimize delivery models for evidence-based anemia control interventions in India: Protocol for the precision-driven response for anemia control and sustainable health (PRAKASH) study

Prashanth Thankachan, Santosh Kumar Banjara, Pankaj Prasad, Zaozianlungliu Gonmei, Bhuputra Panda, Priyanka Bansal, Ketaki Chandiok, Neeraj Sharma, Bharati Kulkarni, Ragini Kulkarni, Ranadip Chowdhury, on behalf of the PRAKASH Study Group, Sarmila Mazumder
article en

Abstract

Background Government of India launched Anemia Mukt Bharat (AMB) program in 2018. Despite its implementation, the prevalence of anemia remains high. To address the gaps in coverage, adherence and effective implementation, the Indian Council of Medical Research (ICMR) initiated the Pr ecision driven R esponse for A nemia C ontrol a nd S ustainable H ealth (PRAKASH) study. It is an implementation research study aimed at co-developing and optimizing a district-level model of evidence-based anemia control interventions. The intended goal is to reduce anemia prevalence to 20% or lower through scalable, context-specific, and sustainable strategies. Methods This multi-site study targets six key population groups: children (aged 6–59 months and 5–9 years), adolescents boys and girls (10–19 years), women of reproductive age (20–49 years) and pregnant women. Interventions are anchored in six pillar i. Test–Treat-Track until resolution, ii. prophylactic iron and folic acid supplementation, ensuring high complianceiii. anemia-relevant health interventions, iv. fortified rice distribution, v. dietary diversification and promotion of iron-rich foods, and vi. behavior change communication through Jan Andolan. Anemia prevalence will be estimated through a series of community-based cross-sectional surveys. Mixed methods approach will be employed to assess barriers and enablers at the individual, household, facility, and community levels. The study will utilize implementation science frameworks, including Consolidated Framework for Implementation Research (CFIR) and Expert Recommendations for Implementing Change (ERIC), to guide iterative implementation, real-time model refinement, and monitoring of performance. Information on outcome indicators will be collected to evaluate anemia prevalence, fidelity, feasibility, and service delivery improvements. Conclusion The study will try to readdress the implementation challenges across diverse regions and aims to develop a comprehensive and replicable model for the AMB 2.0 program. The study is likely to contribute to the global evidence base on implementation science for anemia reduction in low- and middle-income countries.

PLoS ONEVol. 21(6)
National Institute for Research in Reproductive Health (IN), Indian Council of Medical Research (IN), Society for Applied Studies (IN), All India Institute of Medical Sciences Bhopal (IN), St. John's National Academy of Health Sciences (IN), National Institute of Nutrition (IN), KIIT University (IN)
Openalex Percentile: Top 7%
Iron Metabolism and Disorders
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