Gold: The Ultimate Behavior Bias

The investment industry’s retail segment frequently views gold as a robust mitigant against future inflation. This article’s objective is to answer the question <italic>Is gold a useful or possibly useful mitigant against future inflation?</italic> If gold is an effective mitigant, then a second question must be answered: <italic>How best should gold be incorporated within a portfolio?</italic> If gold is an ineffective mitigant, then a different question must be closed out: <italic>Why does such a wide swath of the retail community accept this false/misleading myth?</italic> The answer is a story of extreme behavioral bias layered on top of a shocking lack of historical awareness. The resulting analysis shows that gold is a terrible inflation mitigant. This result holds no matter the size of the allocation, the level that inflation must reach before gold is added, or the accuracy of the investor’s inflation forecast.

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Publication Details

Journal
The Journal of Investing
Published
2026-06-18
DOI
https://doi.org/10.3905/joi.2026.009
Primary Topic
Market Dynamics and Volatility
Type
article
Field-Weighted Citation Impact
0.00
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article

Gold: The Ultimate Behavior Bias

Rob Brown, Bo Wang
The Journal of Investing
Market Dynamics and Volatility
article

Gold: The Ultimate Behavior Bias

Rob Brown, Bo Wang
article en

Abstract

The investment industry’s retail segment frequently views gold as a robust mitigant against future inflation. This article’s objective is to answer the question <italic>Is gold a useful or possibly useful mitigant against future inflation?</italic> If gold is an effective mitigant, then a second question must be answered: <italic>How best should gold be incorporated within a portfolio?</italic> If gold is an ineffective mitigant, then a different question must be closed out: <italic>Why does such a wide swath of the retail community accept this false/misleading myth?</italic> The answer is a story of extreme behavioral bias layered on top of a shocking lack of historical awareness. The resulting analysis shows that gold is a terrible inflation mitigant. This result holds no matter the size of the allocation, the level that inflation must reach before gold is added, or the accuracy of the investor’s inflation forecast.

The Journal of Investing
Catholic University of the Maule (CL), Jule (United States) (US)
Decent work and economic growth
Openalex Percentile: Top 3%
Market Dynamics and Volatility
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