Shaping real estate purchase intention in China

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Companies can optimize the impact of hunger marketing by targeting different customer types with relevant strategies based on such as limited availability and price discounts. However, communication must be authentic and transparent, otherwise there is a risk of damaging consumer trust. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.