The 2026 World Cup, in Trump’s Shadow

This essay examines President Donald Trump’s rhetorical interventions in the lead-up to the 2026 FIFA World Cup. It is inspired by Eduardo Galeano’s Soccer in Sun and Shadow, which interprets football as a mirror reflecting broader political, cultural, and economic realities. My analysis explores how Trump commandeered the World Cup through spectacle, transforming it into a stage for symbolically demonstrating his power and indulging his ego. The president’s rhetorical behavior is explored and critiqued through three case studies and a final vignette: (1) the establishment of a White House World Cup Task Force, (2) the president’s threats to relocate matches from Democratic-led cities, (3) the World Cup draw featuring Trump receiving a fabricated FIFA Peace Prize, and (4) the U.S. war with Iran. What emerges are the many ways in which Trump’s shadow over the build-up to the 2026 World Cup has obscured the sporting content of the competition for the president’s own political and personal purposes.

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Publication Details

Journal
Fast Capitalism
Published
2026-06-16
DOI
https://doi.org/10.32855/1930-014x.1507
Primary Topic
Rhetoric and Communication Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

The 2026 World Cup, in Trump’s Shadow

Richard Holtzman
Fast Capitalism
Rhetoric and Communication Studies
article

The 2026 World Cup, in Trump’s Shadow

Richard Holtzman
article en

Abstract

This essay examines President Donald Trump’s rhetorical interventions in the lead-up to the 2026 FIFA World Cup. It is inspired by Eduardo Galeano’s Soccer in Sun and Shadow, which interprets football as a mirror reflecting broader political, cultural, and economic realities. My analysis explores how Trump commandeered the World Cup through spectacle, transforming it into a stage for symbolically demonstrating his power and indulging his ego. The president’s rhetorical behavior is explored and critiqued through three case studies and a final vignette: (1) the establishment of a White House World Cup Task Force, (2) the president’s threats to relocate matches from Democratic-led cities, (3) the World Cup draw featuring Trump receiving a fabricated FIFA Peace Prize, and (4) the U.S. war with Iran. What emerges are the many ways in which Trump’s shadow over the build-up to the 2026 World Cup has obscured the sporting content of the competition for the president’s own political and personal purposes.

Fast CapitalismVol. 23(1)
Bryant University (US)
Openalex Percentile: Top 1%
Rhetoric and Communication Studies
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