On the Value of Coalition Loyalty Programs
This paper examines how coalition loyalty programs enhance firms’ ability to price discriminate and shows why the optimal program size depends on market composition.
Authors
- Jingmai Wang
- Yan Liu (ORCID: https://orcid.org/0000-0002-6370-0683)
- Dan Zhang (ORCID: https://orcid.org/0000-0003-0115-8291)
- Yulan Wang (ORCID: https://orcid.org/0000-0003-4184-590X)
Institutions
- Hong Kong Polytechnic University (HK)
- Shenzhen University (CN)
- University of Colorado Boulder (US)
- Shenzhen Technology University (CN)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-06-17
- DOI
- https://doi.org/10.1287/mksc.2024.1138
- Primary Topic
- Game Theory and Applications
- Type
- article
- Field-Weighted Citation Impact
- 0.00