Coaching to Mobilize Workforce Green Behaviors: An Exploratory Analysis Through the Lens of Self-Determination Theory

This paper explores how senior sustainability professionals perceive coaching as an organizational learning and development for green transition work. It draws on an explanatory sequential mixed-methods design, including interviews with 21 senior global sustainability leaders, and is supplemented by a survey of 138 sustainability professionals. Coaching is found to be a helpful, but under-utilized, approach to organizational learning and development. Analysis is framed through Self-Determination Theory constructs of Competence, Autonomy, and Relatedness. Findings suggest that embedding coaching within organizational learning and development could accelerate green workforce transformation.