The silent order

Abstract This study investigates non-verbal hand gestures used in street drive-thru coffee shops ( gahwet taka:si ) in Amman, Jordan, focusing on their role as stand-alone emblems for quick transactions. Integrating Symbolic Interactionism with theories of conventionalization and embodiment, the paper examines how meaning is negotiated between customers and employees through joint action. The methodology consisted of qualitative identification of the gestural lexicon through interviews and observation of 19 coffee shop employees, followed by quantitative validation with 71 participants. Qualitative analysis reveals pathways of conventionalization, including iconicity, pantomime, and shared cultural knowledge, which codify these movements into a system. Quantitative results indicate a high level of recognition among frequent visitors, suggesting that exposure and interaction frequency drive the acquisition of this gestural competence. This study demonstrates how gestures become codified within a commercial context, offering a real-world application of Symbolic Interactionism in understanding the development of an informal, culturally embedded transactional gesture system.

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Publication Details

Journal
Gesture
Published
2026-06-16
DOI
https://doi.org/10.1075/gest.25037.ala
Primary Topic
Language, Discourse, Communication Strategies
Type
article
Field-Weighted Citation Impact
0.00
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article

The silent order

Abdel Rahman Mitib Altakhaineh, Aseel Zibin, Muna Alalya
Gesture
Language, Discourse, Communication Strategies
article

The silent order

Abdel Rahman Mitib Altakhaineh, Aseel Zibin, Muna Alalya
article en

Abstract

Abstract This study investigates non-verbal hand gestures used in street drive-thru coffee shops ( gahwet taka:si ) in Amman, Jordan, focusing on their role as stand-alone emblems for quick transactions. Integrating Symbolic Interactionism with theories of conventionalization and embodiment, the paper examines how meaning is negotiated between customers and employees through joint action. The methodology consisted of qualitative identification of the gestural lexicon through interviews and observation of 19 coffee shop employees, followed by quantitative validation with 71 participants. Qualitative analysis reveals pathways of conventionalization, including iconicity, pantomime, and shared cultural knowledge, which codify these movements into a system. Quantitative results indicate a high level of recognition among frequent visitors, suggesting that exposure and interaction frequency drive the acquisition of this gestural competence. This study demonstrates how gestures become codified within a commercial context, offering a real-world application of Symbolic Interactionism in understanding the development of an informal, culturally embedded transactional gesture system.

Gesture
University of Jordan (JO)
Openalex Percentile: Top 2%
Language, Discourse, Communication Strategies
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