From stress to strategy: cyberloafing in women’s dual roles and work−life balance

Purpose This study aims to examine how family-related cyberloafing impacts dual-role conflict, multitasking skills and work−life balance among Indonesian first-generation professional working women. The study draws on cognitive dissonance theory to examine how digital behaviors can reduce psychological stress when professional and familial expectations conflict. Design/methodology/approach In Indonesia, 335 first-generation professional working women from dual-income households were surveyed online. Multitasking skills, dual-role conflict, family-related cyberloafing and work−life balance were examined using structural equation modeling. Findings Results suggest that family-related cyberloafing mediates dual-role conflict, multitasking capacity and work−life balance. The findings show that cyberloafing can help professional women manage contradictory responsibilities and multitasking, reducing dissonance and maintaining work−life balance. Research limitations/implications This study advances cognitive dissonance theory by presenting cyberloafing as a coping mechanism rather than a negative work practice. Digital micro-behaviors are used to explain role conflict and adaptive control in the work−life literature. Practical implications Organizations should explore ways to curb cyberloafing and acknowledge that some forms may help employees psychologically adjust to and manage their roles. Management practices that limit digital use may improve the well-being and performance of professional women. Social implications The findings highlight how technology-mediated coping supports women navigating dual roles in emerging economies. Recognizing these adaptive strategies can inform broader discussions on gender equity, workplace inclusion and the social sustainability of dual-income households. Originality/value Family-related cyberloafing is a new mediator of work−life conflict, and cognitive dissonance theory explains its involvement. It provides culturally grounded insights into how Indonesian professional women use technology to balance dual roles.