Self-Promotion and Self-Disclosure as Two Coordinates of the Self-Presentation Field: A Four-Metacontext Model

This conceptual preprint presents an original four-metacontext model of self-presentation. The model describes self-presentation as a field structured by two coordinates: self-promotion and self-disclosure. Self-promotion refers to the degree to which a person presents their value, competence, achievements, status claim, influence, or fit for a claimed role. Self-disclosure refers to the degree to which a person makes personal experience, subjective meaning, emotional involvement, values, or vulnerability available to an audience. The combination of these two coordinates makes it possible to distinguish four basic metacontexts of self-presentation: social, competitive, personal, and leadership. In the social metacontext, the main task is to explain value. In the competitive metacontext, it is to prove role fit. In the personal metacontext, it is to show presence. In the leadership metacontext, it is to inspire with vision. This version is intended to establish and present the author’s original four-metacontext model of self-presentation before further adaptation for professional and academic publication.