A Study on Factors Influencing the Promotion of Tourism Entrepreneurship

Tourism is essential for generating employment, bolstering local economies, and encouraging the growth of small businesses. Encouraging entrepreneurship within the tourism industry enables people to launch their own ventures and supports long-term, sustainable growth. This study seeks to identify the main factors that influence the promotion of tourism entrepreneurship. The study employs a straightforward survey method to gather primary data from 117 individuals involved in the tourism industry. Secondary data concerning tourism entrepreneurship promotion was gathered from Scopus-indexed journals and the Web of Science. Simple statistical methods, including linear regression and MANOVA, were employed to analyze the data and identify the relationships between cause and effect factors. It examines the complex interplay between different internal and external factors influencing entrepreneurial initiatives in tourism and how these inform policy development intended to promote sustainable growth and innovation in the sector ( Jafari-Moghadam et al., 2017). The findings indicate that awareness of tourism opportunities, government and policy backing, infrastructure and financial resources, and skill development all play a substantial role in promoting tourism entrepreneurship. The study’s findings can assist policymakers, educational institutions, and tourism planners in making more informed decisions to foster entrepreneurship within the tourism sector. There remains further scope for research into promoting untapped tourism entrepreneurship.