The impact of organizational artificial intelligence adoption on employee turnover intention: an identity-based perspective

This study used the social identity threat theory and attachment theory to empirically investigate the impact of organizational AI adoption on turnover intentions through identity threat. In addition, we examined the moderating role of organizational attachment styles. An analysis of three-wave survey data from 312 employees from China. The findings revealed that identity threat mediated the relationship between organizational AI adoption and turnover intentions. Secure attachment negatively moderated the relationship between organizational AI adoption and identity threat and further moderated the indirect effect of organizational AI adoption on employees’ turnover intentions via identity threat. Anxious attachment positively moderated the impact of organizational AI adoption on identity threat, thereby further moderating the indirect effect of organizational AI adoption on employees’ turnover intentions via identity threat. The findings not only helped clarify the mechanism and boundary conditions of the impact of organizational AI adoption on employee turnover intention but also provided important insights for individual identity management and organizational measures to reduce employees’ turnover intentions.