Aspects of Use of the Modern Lesbian Dialect in the Linguistic Landscape of Mytilene

We focus on the use of the Modern Lesbian dialect in the linguistic landscape (LL), highlighting its diverse forms and functions. Since LL research primarily investigates written language in public space, emphasizing the dynamic relationship between language, place, and historicity, the growing visibility of the dialect in both physical and digital contexts (cf. the online–offline nexus) is particularly noteworthy. The presence of non-standard varieties in public discourse has been widely studied, revealing that aspects of language choice and use are related to the sustainability of minority languages, the shaping of linguistic attitudes and stereotypes, and the commodification of language as a cultural and economic resource. Within this framework, the data analyzed here illustrate positive attitudes toward Modern Lesbian, expressions of pride and comfort among its speakers, efforts to destigmatize dialectal speech, and indications of broader acceptance of Modern Lesbian. Meanwhile, the increasing commodification of the dialect is evident in its use for the promotion of products and services, capitalizing on its distinctiveness, despite its historical stigmatization vis-à-vis the standard. This development does not dissolve entrenched beliefs on the incompatibility of dialects with written discourse; rather, it capitalizes on the surprise (and humor) generated by their written presence in promotional contexts without resorting to humorous stereotyping.