THE IMPACT OF GEOPOLITICAL AND MACROECONOMIC TRANSFORMATIONS ON REGIONAL MARKETS OF THE HOSPITALITY INDUSTRY (ON THE EXAMPLE OF TOURIST REGIONS OF THE RUSSIAN FEDERATION)

The geopolitical transformations of 2022 became a powerful structural catalyst for the Russian hospitality market, launching processes of redistribution of tourist flows, which in their scale and speed have no precedent in the recent history of the industry. The main results of the study show that the geopolitical constraints of 2022 became a powerful catalyst for the redistribution of tourist flows in favor of domestic destinations, which led to a structural transformation of the regional hotel market. The unevenness of these processes in the context of individual regions is revealed. The author makes a conclusion about the formation of a new spatial configuration of the Russian hospitality market with the strengthening of the role of non-traditional destinations.