Storytelling as a Means to Reduce Polarization on Climate Change: A Protocol Paper

Despite overwhelming scientific consensus that human activity drives climate change, public opinion in the United States remains sharply polarized along political lines. This project tests whether a theory-driven narrative intervention can reduce divergence between individuals skeptical of climate change and those who accept the scientific consensus. Guided by narrative transportation theory, we hypothesize that an inclusive, character-driven video grounded in the authentic language of skeptical audiences will reduce polarization and increase civic engagement. The study proceeds in three phases. Phase 1 uses focus group discussions to identify words, phrases, and perspectives used by skeptical and accepting participants. Phase 2 integrates these findings into the production of a 2–3 min narrative short film, refined through iterative audience testing. Phase 3 employs a stratified online experiment assessing climate attitudes, policy support, and activism behaviors before exposure, immediately after, and one week later. Mediators include narrative transportation, perceived similarity, and character identification. We test whether pre-exposure divergence narrows over time and whether engagement mechanisms explain observed changes. Findings will inform climate communication policy, intervention design, and broader research on depolarization in polarized public issues.